E-mail marketing is less effective because of spam and phishing schemes; businesses register their competitors' domain names to woo their unsuspecting customers; individuals are able to steal and use the good credit of people with similar names. As a result, the Net is losing its appeal to many. It's ironic, because the Net should be a safer place than the physical world. You don't need to engage with people you don't want to, and things in theory are more trackable. That has led - in our trusting world - to a very open Net in which strangers roam. But if you change the default - from everyone's a stranger to no strangers allowed - you can create a very different world. We're about to change that default. Instead of starting open, systems will start closed. Everyone will deal only with identified, trusted, accountable counterparts, in the peer-to-peer accountable Net.
Like so many other things, governance works better when it is peer-to-peer or occasionally clustered (but not centralized). Unregulated by government does not mean completely unregulated. In theory, the government should be regulating the behavior of all the entities on the Net. We don't believe government is up to that task. But we do believe that the entities on the Net can regulate one another, if systems are set up properly. And they have an interest in doing so.
This issue of Release 1.0 outlines some significant recent developments towards realizing the promise of the accountable Net. It's a vision of decentralization, and there are lots of parties and pieces that need to work together. We look at only a few of them here - primarily at the accountability of organizations from the point of view of individuals.
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